Welcome to The Butterfly Effect: A Guide to the Loonaverse! 🌙 The featured page for September is: ViViD! Click here to check it out! 🌙 Site last updated: September 4, 2024

Welcome to the Loonaverse!

"It starts with a small flap..."

The members of LOONA dancing on the moon around a campfire, from the Why Not music video. They are wearing white dresses and are skipping in a circle, holding hands with each other. They are standing on the sandy gray surface of the moon. Black space is behind them, with the Earth floating nearby.

The Loonaverse is a fictional story told through the music videos, teasers, and various other content released by currently inactive K-Pop girl group LOONA.

This site is a passion project of mine, with the purpose of compiling as much information about the Loonaverse as I can possibly find, and presenting it in a format that's both easy to access and easy to understand. I've specifically designed it with newcomers in mind, so don't be intimidated! Everything you need will be provided on this site, so you don't need to have seen anything from LOONA going into this.

The Basics page explains how the Loonaverse functions on a fundamental level. This includes background on LOONA as an IRL group, how this storytelling format works, and the basic premise of the story.

The Characters page provides bios for all of the Loonaverse characters and subunits.

The Story page is a hub that will take you to a full summary and analysis of the entire Loonaverse lore in release order, made specifically for newcomers. This hub page contains links to each specific section for quick navigation.

The FAQ page provides other useful information regarding this site.

Thanks for stopping by! Visit the Comments page if you'd like to leave a message. I hope you enjoy your time exploring the Loonaverse! 🌙